KeepUp has a bit of catching up to do

KeepUp is the APL’s attempt at adding value to the A-League using a broader football media strategy, we all understand the process is a work in progress but the current slate is more style over substance. In my own experience KeepUp is currently only cutting through to existing A-League fans. Here are my thoughts to improve the app and the website. Navigation is way too … Continue reading KeepUp has a bit of catching up to do

Make the ACL shorter… to make it more meaningful!

The joys of procrastination in football offseason… It’s no secret that I’m a huge fan of a considered calendar, and coming off the back of the FA’s domestic solution I thought it was time to turn my attention to Australia’s international engagement. Although if you haven’t already, check out my idea to increase the number of senior games for Aussies Some Aussie fans have lamented … Continue reading Make the ACL shorter… to make it more meaningful!

Make the Y-League a senior competition

By most measures Australian players simply don’t play enough matches, but now that the FA has finalised the new domestic match calendar we finally have a reliable framework to build on to solve this problem. My simple solution to add senior games to the calendar is by elevating the Y-League to a senior level competition that is contested not by separate Y-League teams, but by … Continue reading Make the Y-League a senior competition

APFCA work towards Australian Super League

The below is satire, just for a laugh. The sport industry has been left stunned after leaked documents reveal how the Australian Professional Football Club Association (APFCA) plans to revamp the domestic game. Recent negotiations by Manchester United to take over the Central Coast Mariners appear to be just the tip of the Iceberg, with the APFCA conducting talks with multiple European Football Clubs to … Continue reading APFCA work towards Australian Super League

Fixing SBSTV: Welcome to the community

Hundreds of thousands of Australians are involved in local ethnic communities groups. Here they maintain and create culture though song, dance, sport, political activism and in countless other unique ways. Similar to how Optus Sport, a newer online platform, embraces soccer clubs of ethnic heritage for their series Football Belongs, SBS has the opportunity to create a documentary series ornithological these vitally important cultural organisations… … Continue reading Fixing SBSTV: Welcome to the community

Fixing SBSTV: Take us to the show

Each year dozens of communities across Australia hold festivals for thousands of participants. These events ouze culture as Australians show off the song and dance of their heritages. Food, theater, speeches from community leaders and competitions add to the colours of the festivals which are essentially self-contained powder-kegs of ethnic entertainment waiting to be shared to the wider communities. However outside of newsbites these festivals … Continue reading Fixing SBSTV: Take us to the show

Fixing SBSTV: Promote Australia’s Ethnic Entertainers

Australia is a multicultural nation but even it’s multicultural broadcaster fails to support the nation’s fading diverse ethnic communities. SBS radio does a wonderful job, day-time SBS Television broadcasts much loved news programs from around the world, but prime time SBS does not provide adequate multi-lingual programming. The SBS board itself has faced criticism regarding their lack of diversity so as a participant of a … Continue reading Fixing SBSTV: Promote Australia’s Ethnic Entertainers

Eurovision Song Contest: The Story of Fire Saga

In the absence of a proper Eurovision Song Contest, “The Story of Fire Saga” was highly anticipated by content starved Eurovision fans. To their delight, and in contradiction to the movie’s own jokes, the Americans didn’t ruin it. “The Story of Fire Saga” is a fun movie which provides some classic Will Ferrell moments whilst also paying a respectful homage to Eurovision culture The film … Continue reading Eurovision Song Contest: The Story of Fire Saga

“Who did you catch it from” commissioned by Multicultural Broadcaster Board

A popular genealogy documentary series has just announced the launch of a COVID tracing spin-off. “Who did you catch it from” is will follow COVID-positive Melbourne residents as they learn who they contracted the virus from. Series producers have already indicated the surprising journeys are in store for viewers with global travel including to China and the US as well as extensive personal lineages going … Continue reading “Who did you catch it from” commissioned by Multicultural Broadcaster Board

Mainstream media drops production standards as fitting replacement for C31

Social distancing and isolation practices have forced many in the mainstream media to think ‘creatively’ about content production and ‘about the health of their staff’ for the first time. This has immediately resulted in a sharp deterioration of production standards, in what some are calling a fitting replacement for the outgoing community television station C31. C31 will close on 30 June 2020 after 25 years … Continue reading Mainstream media drops production standards as fitting replacement for C31

After Hours by The Weeknd

‘After Hours’ is dense album and attempts to unpack its 14 tracks leaves one feeling like it actually contains 28. Almost every song on this album can be split into two, with noticeable changes in tone. However, a hypnotic mix of clean production, dark themes and The Weeknd’s magnificent voice result in engaging album with high re-listen. The album’s first two singles were released simultaneously, … Continue reading After Hours by The Weeknd

Future Nostalgia by Dua Lipa

Dua Lipa first caught my attention with her dreamy pop track ‘Be the One’ however following her career since has been a mixed bag both in terms of quality and style. While dancier collaborations including ‘One Kiss’ with Calvin Harris and ‘Electricity’ with Silk City frequented my playlists, her other tracks didn’t provide a clear sense of artistic direction, often crossing awkwardly between pop and … Continue reading Future Nostalgia by Dua Lipa

Media attacks on State Federations are misplaced

On Sunday the 19th of April Optus broadcast a discussion between six high profile former Socceroos about the state of Australian Football. Many items were discussed including aligning the A-League season with the rest of Asian and Grassroots football, the necessity of promotion-relegation, and deficiencies of an overly prescriptive coaching curriculum. Media outlets mined the discussion for content, however the topics they subsequently chose to … Continue reading Media attacks on State Federations are misplaced

Regional Football clubs should Knockout Melbourne

The Victorian Football community is driving a national conversation about state football standards. However as the State works to bridge the gap between grassroots and the A-League, it must ensured that regional areas aren’t left behind. As the FFA Cup provided a platform for many metropolitan clubs to improve themselves, Football Victoria must form a Regional Knockout Cup to create a similar platform for regional … Continue reading Regional Football clubs should Knockout Melbourne

Competition vision a must for the FFA

Australian football is on the verge of significant change. Constitutional reform has made the FFA more representative, A-League independence has shifted management responsibilities to clubs and a rapidly changing media environment has put fundamental value sources at risk. As power dynamics shift so do the incentives of stakeholders. As the game’s protector in Australia, the FFA has a responsibility to ensure incentives of all stakeholders … Continue reading Competition vision a must for the FFA

The A-League is not independent of the Stakeholders

A-League clubs and the FFA have come to an agreement on A-League independence. This means that rather than the FFA continuing to manage A-League marketing and operations, a new independent company will do so. The Independent A-League Company will be jointly owned by the FFA (owns 20% of the Company) and the 12 A-League clubs (each own 6.67% of the company). As emotionally exhausted fans … Continue reading The A-League is not independent of the Stakeholders